In 2007 the range has been completely redesigned with new labels and capsules. The distinctive split label and powerful Blandy’s logo have been retained and are now enhanced within a more contemporary, clean framework. The intention was to give the brand greater standout on shelf and a more premium appearance without abandoning the elements that have become widely recognized by Blandy’s customers.
The packaging redesign could not come at a better time as Blandy’s enjoys growing prestige from consistently outstanding competition results and tasting reviews. Year after year Blandy’s wins the majority of medals and trophies awarded in the world’s most prestigious tasting events.
In 2008, and for the third consecutive year, Blandy’s winemaker, Francisco Albuquerque, was awarded the coveted “Fortified Wine Maker of the Year” by the International Wine Challenge. In a repeat of the successes of the last two years, Blandy’s won the Madeira Trophy and four gold medals at the International Wine Challenge, two gold medals at the International Wine & Spirit Competition and the Madeira Trophy and Gold Medal at the Decanter Awards.